This is a speculative poster design for a brief I worked on as part of my Content Creatives training at Channel 4. Our brief involved the rebrand of a fictitious outdoor clothing company, and the conceptualisation of a summer campaign. This is a poster I designed for a 'Swap Shop' event that was proposed as part of the campaign. I sourced some found imagery from a vintage Leeds & Bradford A-Z, as well as some Japanese fashion magazines for the images of the clothing. Always open to feedback if anyone has any comments, it would be much appreciated! ☆