Molson Coors came to us with a brief to create a sales toolkit that would aid the reps in launching a new lower percent beer. The client wanted to play on the idea that, although it was a new product, it was born from a company that had a long pedigree in beer brewing. Pravha, a modern beer from a historic brewery,
We came up with the idea of concealing a very modern sale tool inside a very traditional Czech inspired travel trunk. I came up the kits concept and oversaw it from visualiation to final production.
Below are renders from the first round client presentation
Below are renders from the second round client presentation