When I was young, I knew exactly what I wanted to do. Unfortunately, being a superhero wasn’t as easy as I’d hoped. So, I decided to change the world for good with design instead.
Growing up in Thailand gave me a very different perspective, but I wanted to come home to the UK to study for my degree. My career got off to a great start when I won a D&AD Student award. And I quickly got a job in one of London’s top advertising agencies.
Over the last 20 years I have moved from graduate to designer and on to Head of Design, but I've never lost my passion and enthusiasm. My desire to create and innovate drives everything I do and I believe it is essential to keep up with global design and technology trends.
As Head of Design I have had the privilege of managing and growing a strong team - 15 at its peak. I have nurtured young, up-and-coming talent and mentored senior designers, who have gone on to become design directors, creative leads and heads of design themselves. I enjoy overseeing jobs but also revel in getting hands on with design work still.
I have been fortunate enough to work on several award-winning campaigns (ATL and BTL) and have worked on some truly iconic brands including McDonald's, Coca Cola, Kellogg’s, Heinz, Samsung, Grolsch, Always, Fiat, Nintendo and Jeep, to name just a few. I've even saved a few lives on the way with my work on RNLI.
Projects
- RNLI Respect The Water LaunchThe first year of an amazing campaign to raise awareness of just how dangerous water can be. This specifically targeted young men who frequently consume alcohol and then attempt to swim in open water. I set the style and created all of the graphics for the first year of the project. I then oversaw all the graphics for the duration of this life saving and award winning campaign.
- Grolsch. Unconventional by TraditionA simple brief to raise awareness of Grolsch for a younger generation. Grolsch had long been associated with popular culture. We decided to use this as the basis for our campaign, concentrating on links to music, film and food. I concepted the design and then chose 'I love dust' to illustrate it. I then oversaw the whole project, creating new packaging, barware and glassware, including three iconic and very stealable glasses. Each of these glasses showed how Grolsch was linked to a different area of culture. The glasses became very desirable objects and were talked about all over social media. The new bar fount had an illustration of Grosch's history and it made a brilliant talking point, which bar staff used to entice customers into buying a pint.
- RNLI Spare HeartThis powerful piece of experiential was aimed at men of a certain age who love scuba diving and regularly check their dive gear, but don't think about checking their heart. It is very common to have a heart attack while diving and the creative team wanted to shock people into action. We experimented with lots of different hearts to see what worked best, but in the end chose a movie effects company to model a replica human heart. To create the graphics I referenced outdoor equipment packaging. Then, with the approval of the store, we placed the packaged hearts in with the other dive gear. The effect was startling.
- Grolsch Fount ConceptsGrolsch approached us to create a new beer fount that embodied the ethos "Unconventional By Tradition". My starting point was the iconic bottle with its unique swing top and distinctive look and materials. I created the concepts and oversaw the 3d visualisation, and although the client loved them, we soon realised that time wasn't on our side. The project was put on hold in favour of the simpler route of re-skinning the existing fount, which you can see in my "Grolsch, Unconventional By Tradition 2016" section.
+ View all
Work history
HEAD OF DESIGNArc
Baker St, Marylebone, London, UKFull Time
Part of Publicis London
HEAD OF ART AND DESIGNArc
- London, United KingdomFull Time
Part of Leo Burnett London
+ Show more
Skills
- 2D Design
- Graphic Design
- Advertising
- Typography
- Experiential
- Integrated Advertising
- Branding
- Art Direction
- Managment
- 3D Conceptualization