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RNLI Spare Heart

This powerful piece of experiential was aimed at men of a certain age who love scuba diving and regularly check their dive gear, but don't think about checking their heart.
It is very common to have a heart attack while diving and the creative team wanted to shock people into action. We experimented with lots of different hearts to see what worked best, but in the end chose a movie effects company to model a replica human heart. To create the graphics I referenced outdoor equipment packaging. Then, with the approval of the store, we placed the packaged hearts in with the other dive gear. The effect was startling.


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Project Tags

  • Experiential Design
  • heart
  • Stunt
  • Men
  • packaging

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