RNLI Respect The Water Launch

The first year of an amazing campaign to raise awareness of just how dangerous water can be. This specifically targeted young men who frequently consume alcohol and then attempt to swim in open water.
I set the style and created all of the graphics for the first year of the project. I then oversaw all the graphics for the duration of this life saving and award winning campaign.

Team Credits

Rory Neighbour

  • Message
ConnectConnect
  • HEAD OF DESIGN
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Companies

  • Leo Burnett

    Leo Burnett

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    • Advertising

Project Tags

  • rnli
  • respectthewater
  • experientialdesign
  • typography
  • longcopy
  • men
  • glass

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