This life saving initiative raised awareness of just how dangerous water could be. It was specifically targeted at young men because they frequently consumed alcohol and then attempted to swim in open water.
I set the style and created all the graphics for the first year of the project. Then I oversaw all the graphics for the duration of this award-winning campaign.
The campaign brand mark lives on and is still saving lives by raising awareness around our coast and riverways.
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Leo Burnett
- Advertising