Premier Bet Euro's

Working with the client directly I led and wrote the creative for a continent wide campaign in Africa for Premier Bet. Advertising their $100,000 jackpot we piggy-backed on the Euro 2020 football tournament, (which obviously took place in the summer of 2021.) The creative had to cover the main language variants of English, French, Portuguese and some Swahili. We delivered a 360° campaign covering TVC, OOH, digital, radio, and social. We developed a toolkit that was then adapted by local markets. The campaign proved a huge success turning one lucky 25c player into the overall $100K winner.