I'm a hybrid creative, (art and copy) with a proven track record across all forms of media. I've written scripts for online film, TVC's and radio, conceptualised and art directed photoshoots for huge OOH campaigns, conceived and written posts for social and digital, come up with ideas using the latest tech and innovation and made my fair share of websites and CRM email programmes. I've also won a few awards along the way.
I’m skilled at leading the creative process from start to finish, either as a CD or hands on creative. Taking ideas from concept to finished execution working with designers, photographers, film makers, tech and innovation and UX specialists.
My background is in work that delivers measurable results through storytelling and builds customer relationships and ultimately revenue.
A strategic and innovative thinker, I’ve a knack of being able to identify opportunities, solve problems and get meaningful results in unpredictable, competitive and fast-moving environments.
I’m easy to work with, highly collaborative and build lasting and trusted relationships with colleagues and clients, whether as a leader, advisor, mentor or coach.
I have excellent interpersonal and professional communication skills, presenting at senior and board level. A proven pitch and new business winner with plenty of experience in developing and growing business that results in long-term client value through impactful campaigns.
Projects
- Ferrari PortofinoWe were the first agency ever to be appointed by Ferrari. Our task was to launch the Portofino to a new type of audience. An everyday car, equally at home picking up the kids as it was blasting round a mountain road. The film previewed at the Frankfurt Motor Show to the worlds press.
- Premier Bet Euro'sWorking with the client directly I led and wrote the creative for a continent wide campaign in Africa for Premier Bet. Advertising their $100,000 jackpot we piggy-backed on the Euro 2020 football tournament, (which obviously took place in the summer of 2021.) The creative had to cover the main language variants of English, French, Portuguese and some Swahili. We delivered a 360° campaign covering TVC, OOH, digital, radio, and social. We developed a toolkit that was then adapted by local market
- PICO 4 LesMillsTo coincide with Black Friday we put a pop-up in Westfield London where passers-by could experience the magic of the PICO 4 first hand. To make the experience even more engaging we teamed up with LesMills BODYCOMBAT where you could pit your skills and fitness against some real athletes for the chance to win a headset of your own. The experience was shared on social channels over the course of the pop-up to bring in a more global audience to an event being held in London.
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Projects credited in
- BACs | Current Account Switch Service ‘Magic of Switching’ [Commercial]The Current Account Switch Service is a service that helps customers switch bank/building society accounts in the UK. More than 40 banks and building societies are part of the service and covering over 99% of UK current accounts. Building on the previous successful Current Account Switch Service campaigns Del choreographed, the latest ‘Switch Your Situation’ instalment specifically targeting 18-24 year old bank customers, uses creative and inventive in-camera trickery that showcases the effortl
Work history
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Creative Director/Art Director/CopywriterRLS
- London, United KingdomFreelance
Concept work on a B2B Healthcare pitch, doing the work, presenting the work, winning the work.
Creative DirectorVaynerMedia London
- London, United KingdomFreelance
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Skills
- Creative Direction
- Art Direction
- Copywriting
- Social Media Advertising
- TV Advertising
- Film Advertising
- Digital Advertising
- OOH
Education
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DiplomaWatford Ad School
- Watford, United Kingdom