PICO 4 LesMills

To coincide with Black Friday we put a pop-up in Westfield London where passers-by could experience the magic of the PICO 4 first hand. To make the experience even more engaging we teamed up with LesMills BODYCOMBAT where you could pit your skills and fitness against some real athletes for the chance to win a headset of your own. The experience was shared on social channels over the course of the pop-up to bring in a more global audience to an event being held in London.