PrepayPower | Rebrand
Realising that their growth had plateaued, PrepayPower needed to reposition their brand.
Problem:
Unlike in the UK, most Irish energy consumers are indifferent about their energy. They just don't think about it.
So how do we get an disinterested Ireland to switch to PrepayPower?
Idea:
The way we pay for energy is unlike anything else. We don't pay an estimated price based on how much of a carton of milk we might drink, so why do we pay for energy this way?
With PrepayPower, you can see how much energy you're using and how much money you're spending, you pay for exactly what you use. It's that simple.
PrepayPower is on a mission to switch customers from people who passively accept what their provider dishes out, to ones that are engaged and in control of their energy.
Execution:
With a confident new look and throwing out all messaging focusing on energy pain points - like estimated bills, awkward meter readings and indifferent customer service - PrepayPower was repositioned as a smart lifestyle choice for a more conscious Ireland.
I built their new brand, along with an integrated launch campaign spanning TV, print, digital and OOH that will go live in Ireland in Feb 2019.
