Press Play - hush Social Campaign

Given the unexpected and frankly unique situation with COVID, the hush Autumn 2020 campaign required quite a bit of creative thinking to get it off the ground. We produced and shot (working within COVID guidelines) a pared back and refined studio campaign. The creative team were particularly conscious not to be insensitive or out of touch given the ever changing situation and rules. Using a few props and no set we focused on an energetic and uplifting mood with very stylised photography to bring the campaign to life. Due to restrictions we could not produce video content. So instead we created a range of gifs and video assets layering our static imagery into dynamic and fun motion graphics pieces. This project allowed me to explore After Effects in much more depth than I ever had before and gave me a fantastic opportunity to bring static content to life across the brands social media channels.