I’m not the kind of designer who stops exploring design when I leave the office. I love surrounding myself with quality design and I bring this everyday influence into my work. Outside of design I’m an avid cyclist, tattoo collector and love practising yoga. I try and get myself to the theatre as much as I can and I am trying to increase how much I read, both fact and fiction, so far this year I have managed rather well!
Instagram: @_michaellong_
If you are interested in any of my work or would like to work with me I would love to hear from you!
Please get In touch.
mlong.creative@gmail.com
07954401993
http://www.mlongcreative.com
Projects
- Art Direction – Shoot PlanningWorking with photographer Euan Danks and model Emma Lou I was able to art direct (with assistance from senior designers) hush’s April 18 shoot themed ‘Play’. I led the process from initial ideation through planning and research to directing the team and working with the model and photographer on set including helping out with some styling on the fly. Here you can see beautiful photography of Euan Danks as well as my background research and planning. Day to day my job as a graphic designer requi
- Press Play - hush Social CampaignGiven the unexpected and frankly unique situation with COVID, the hush Autumn 2020 campaign required quite a bit of creative thinking to get it off the ground. We produced and shot (working within COVID guidelines) a pared back and refined studio campaign. The creative team were particularly conscious not to be insensitive or out of touch given the ever changing situation and rules. Using a few props and no set we focused on an energetic and uplifting mood with very stylised photography to bring
- The Founded - Email MarketingWhilst working with The Founded I worked to simplify and modernise the email marketing campaigns. With changing demographics as well as a large range of age groups within the demographics I reduced the design on emails to a clean fresh format whilst keeping the attitude and energy of the brand. The added challenge to focus on whilst designing was that they emails were distributed to multiple regions often covering more than 7 different languages. Typography therefore had to be of particular foc
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Work history
T
T
Freelance Senior Graphic DesignerTouko LTD
London, United KingdomFreelance
After almost 9 years working in permanent in-house roles I decided to take the leap into
freelance work. I offer my services in graphic design and art direction across a range of
industries and platforms. Whilst my speciality lies in luxury fashion and retail I have also
successfully worked across the tech, health-care, hospitality and PR industries.My experience
covers print and digital including, design brochures & magazines, social media, web & mobile,
app design, exhibition materials, email design, infographics, brand creation & development,
photoshoot planning & art direction, campaign and shoot conceptualisation.
I
I
Graphic DesignerIgnis Ltd
London, United KingdomFull Time
My position at ignis as a junior/mid-weight designer has allowed me to take more control and responsibility over my work. I was brought on board to help drive a change towards digital focused design and innovation, in particular helping the team bridge the gap between print and digital platforms. As well as sharing my digital skills I have been able to absorb invaluable knowledge surrounding print design and production.
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Skills
- Editorial Design
- Branding
- Creative Typography
- Website Design
- Print Design
- Art Direction
- Digital Design
- Image Retouching
Education
BA(Hons) 2.1 Graphic Design and Digital Media
- Glasgow, United Kingdom