The Founded - Email Marketing

Whilst working with The Founded I worked to simplify and modernise the email marketing campaigns. With changing demographics as well as a large range of age groups within the demographics I reduced the design on emails to a clean fresh format whilst keeping the attitude and energy of the brand. The added challenge to focus on whilst designing was that they emails were distributed to multiple regions often covering more than 7 different languages. Typography therefore had to be of particular focus in order to be legible but also beautiful when used across languages.