For the pride month, we turned the Mercedes-Benz's Instagram feed into the LGBT flag as a symbol of inclusion and unity.
A flag is a sign. A sign of unity, of strength, of perseverance, of hope, of courage, of expression. A force that has the power to lift others. To inspire, to include, to make a difference. This month we are celebrating this flag. A flag bright in color that belongs to everyone. A flag that waves true and proud.
Credits:
Copywriter: Manuela Rondon
Art Director: Elena Marin
Art Director: Vitor Sonegeht
Creative Director: Andy Tran
Category: Digital Advertising
Year: June 2019
Client: Mercedes-Benz Global
Agency: Elbkind GmbH
Location: Berlin, Germany