PRIMADONNA SPRING CAMPAIGN

PrimaDonna is the foremost expert in luxury lingerie in large cup sizes, based in Brussels. As part of the team at Design by White, we delivered a full campaign for their Spring/Summer 2016 collection. This included photography, which was turned into a printed brochure and also used online, and a short video. Having taken lead on the shoot production, I was also involved in creating the concept, choosing the location and taking part in the Art Direction. I was then repsonsible for the design and layout of the brochure, artworking it and preparing for print.