I'm currently a freelance Graphic Designer & Shoot Producer based in London with experience in the fashion, lifestyle and retail industry, working with international and global brands across printed and digital communication. Skills are graphic design, concepting, artistic direction, production and casting, post-production and art working. I get heavily involved in every project I work on, from concept to creation, and thoroughly enjoy new challenges.
Projects
- BODEN JOHNNIE B - SPRINGI undertook the exclusive design and production of the Johnnie b catalogues at Boden clothing in London. My job was to design across all platforms for print & web - catalogue planning (via outfitting, styling, art direction and design), online feature design (concept, outfitting, styling and design), email communications concepts and design (mobile and desktop versioning) and brand content concept and design. You can see here some examples of the booklet spreads I produced and designed below.
- SELECT MODEL MANAGEMENT LFWMy position was head of the Women's division art department at one of the UK's leading modelling agencies - Select Model Management. Responsibilities included designing marketing communications from brief to final production and overseeing all stages to result in practical concepts that met clients' needs, whilst always adhering to a budget and tight deadlines. Colour correction, type setting, formatting and preparing artwork for final output was an essential part of the role. Other daily duti
- PRIMADONNA SPRING CAMPAIGNPrimaDonna is the foremost expert in luxury lingerie in large cup sizes, based in Brussels. As part of the team at Design by White, we delivered a full campaign for their Spring/Summer 2016 collection. This included photography, which was turned into a printed brochure and also used online, and a short video. Having taken lead on the shoot production, I was also involved in creating the concept, choosing the location and taking part in the Art Direction. I was then repsonsible for the design an
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Work history
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Graphic Designer, Shoot Producer & ArtworkerGrace Straight Ltd
London, United KingdomFreelance
Working as a freelance designer has introduced me to so many new skills.
Whilst working I have not only taken on the role as head designer, but also shoot producer and casting director, and artworker for all projects, along with other roles including studio manager.
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Graphic Designer, Artworker and RetoucherSelect model management
- London, United KingdomFull Time
My position was head of women’s division art department at one of the UK’s leading modelling agencies - Select Model Management. Responsibilities included designing marketing communications from brief to final production and overseeing all stages to result in practical concepts that met clients’ needs, whilst always adhering to a budget and tight deadlines. Colour correction, type setting, formatting and preparing artwork for final output was an essential part of the role. Other daily duties included updating web pages whilst maintaining an extensive image database and print production equipment. This included work for London Fashion Week and Clothes Show Live. I engaged in extensive photo retouching of studio, editorial and commercial images on a daily basis.
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Skills
- Indesign
- Concepts
- Production
- Creating Moodboards
- Research
- Casting
- Artwork
- Graphic Design
- Art Direction
- Editorial Design