Primark - Valencia

Create a unique graphic concept for the store in Valencia. Looking at the architecture, design and culture of Valencia and bringing those aspects into the store through graphic treatment. A series of posters were designed to reflect influences of Valencia. Posters were designed in 4 sets, social, pattern, tone of voice and Valencia specific. These were then applied in a ‘fly poster’ fashion to reflect the local culture. Illustration of local Colosseum was used to tie the iconic building and the store together and recognise its significance to Valencia. For the exterior of the store, the posters were edited to only use the brand colour and cover the feature bay at the front of the store so the concept was felt throughout.