PRIMARK x NASA 2019 campaign

  • Daniel Byrne

50 years since man landed on the moon, and a few months since we took our whole crew up a slate mountain for this shoot. Both big achievements, but we probably just pip it… We wanted to capture the edge of the Primark NASA collection with a fresh, fast and futuristic campaign, bringing the space age firmly into 2019. A Welsh quarry resembling the surface of the moon set the epic backdrop, giving a sense of infinite space, whilst complementing the colour-ways and details of the product. One small step for man, one giant leap for content.