Projects credited in
- PRIMARK x Star WarsFor the Primark x Star Wars launch, we quite literally went over to the dark-side. Using an empty warehouse to set the scene, we shot in the dead of night to mirror the collection’s aesthetic. Using considered props and lighting, this campaign brought the drama whilst elevating the details of the product, giving it the spotlight it deserved.4
- PRIMARK x RICK & MORTYWe were briefed with an idea: bring themes of Rick & Morty to the heart of a new campaign. Cue hours of our set designers furiously scribbling equations onto plywood boards and editors prepping for teleportation special effects. Working with the brand and the licensee, we were able to bring together a campaign that not only nods to one of the most binge-worthy shows around, but also makes sure the product takes centre stage.3
- PRIMARK x KIDS GAMINGWe provided the concept and produced a campaign for Primark for their Kids Gaming launch in January 2020.2
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Work history
Creative DirectorYeti Creative
Summers Rd, Liverpool L3 4BL, UKFull Time
We are Yeti: a creative agency where quite literally anything is possible. We push content to the limit, with an in-house team equipped to manage the most innovative campaigns, covering concept, story-boarding, set design, art direction and production.
We’re collaborative, approachable and adaptable; you’ll see our work online, in shop windows or even on the big screens at festivals.
Skills
- Creative
- Concept
- Communicating Ideas
- Strategy