PRIMARK x RICK & MORTY

We were briefed with an idea: bring themes of Rick & Morty to the heart of a new campaign. Cue hours of our set designers furiously scribbling equations onto plywood boards and editors prepping for teleportation special effects. Working with the brand and the licensee, we were able to bring together a campaign that not only nods to one of the most binge-worthy shows around, but also makes sure the product takes centre stage.