PRIMARK x PLAYSTATION

  • Daniel Byrne

The Primark x PlayStation streetwear deserved a fresh take. We took to the streets of Liverpool to show how the collection was made to be worn; in your hometown, relaxing with friends or heading out for a quick kick-about. It’s cool, casual, effortless and for everyone. The street setting made for an authentic backdrop, while use of neon lights and signature PlayStation graphics brought themes of play and nostalgia.

PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative
PRIMARK x PLAYSTATION by Yeti Creative

Companies

  • Primark logo

    Primark

    • Fashion and Textiles
  • Yeti Creative logo

    Yeti Creative

    • Media Production

Skills

Yeti Creative logo
This is campaign creation & content production in one place.
Daniel Byrne
Head of Creative