Inspired by a growing interest in consumer psychology and all-inclusive design, this four-part collection explores surface pattern across multiple market sectors, namely: womenswear, menswear, baby/toddler and homeware. Evoking a sense of togetherness, the collection aims to demonstrate and provide universal accessibility across all ages and genders.
A graphic and illustrative style combined with an incorporation of primary colours across the board evokes youth and playfulness, whilst simultaneously acting as the collection’s visual backbone. Depicting a notion of mix-and-match, the collection demonstrates timeless essentials with playful coordinates. Each sub-category explores a different theme, drawing inspiration from everyday surroundings and daily essentials to serve a point of focus in our ever-changing, ever-growing world.