Pringles - Social Ideation & Copy

Social Content Creation – my work is featured on Pringles Instagram & Facebook. As the freelance Social Newsroom Editor at We Are Social my tasks included research on pop culture/trending topics on social and ideation of daily reactive content for the social channels for Pringles, Kellogg’s, and Krave. After finding a TikTok of a big German Twitch-Influencer talking about her favorite way to eat her Pringles (licking off the seasoning first), I had the idea to ask the community what type of eater they are and created the copy and a creative brief for the graphic designer. We then also translated it for the UK and France markets, and used the assets in an IG story and as feed posts. The carousel post was a huge success with the client and the community, it generated over 11k likes while the average Instagram post on the German profile gets between 800-1k likes.