Freelance bilingual digital media enthusiast excited about creative communication strategies, content creation, marketing, and e-commerce with experience in various industries in both agency and in-house marketing departments. Recent projects include: * Editorial travel writer for hotelsinheaven * copywriter, localization & SEO for Louis Vuitton US & AUS, Dior, Camper, MaxMara, Under Armor * Editor, content & social media management, graphic design, website admin for LebensArchitektin, SwartzbergGmbH * German / English content writer, localization & translation for NetigateLocked Pro Plan feature
- creating on-point, creative and engaging copy - localization of fashion content - part of the editorial team for ongoing projects for high profile clients such as LVMH, Camper, Dior, etc.
- creating on-point, creative and engaging copy - localization of fashion content - part of the editorial team for ongoing projects for high profile clients such as Louis Vuitton US and Louis Vuitton AUS
Key responsibilities: - content management (CMS) & copywriting - website admin - Social Media Management - community Management - CRM Management: Newsletter creation & analysis - presskit creation and send out - event support & live reporting on social media - event photography & image editing - handling giveaways The Bavarian Center for Transatlantic Relations is the largest institution concerned with transatlantic relations in Germany, and its central role as such is confirmed by financial support from the State of Bavaria, the U.S. government, major Bavarian companies and private donations as well. The main task of the Stiftung Bayerisches Amerikahaus gGmbH – Bavarian Center for Transatlantic Relations (Amerikahaus Munich) is to inform the public, especially younger generations, about the importance of the transatlantic relations between Bavaria and North America.
As a writer for hotelsinheaven.com, I researched unique hotels, locations, activities, reviews and analyzed customer data to create new engaging on-point content for the luxury hospitality industry. Writing samples be found on my Contently profile. Hotels In Heaven is the leading Social Hotel Guide for affluent hedonists in search of effortless extravagance and comfort in top-of-the-line locations. Readers from around the world turn to Hotels In Heaven for its unique selection of luxury hotels and to find what they cannot find elsewhere.
Management of the DearGoods online shop - a vegan, organic and ethical fashion retailer. Key responsibilities: - Digital Merchandising, Website animation & Content Marketing - Copywriting - Social Media Management: Instagram / Instagram Stories - Marketing Strategy & Editorial planning - Project management and project communication - Establishing new structures & practices - Traffic & Competitor Analysis - CRM Management: creation, programming & analysis of newsletters - Customer Care (in-store, via phone & online) - Buying / Reordering - Store Management of one DearGoods store - Visual Merchandising
Key responsibilities: - CMS: On-Site & App Animation on Sarenza DACH - Copywriting and creation of landing & trend pages on website - UX copywriting of error messages, pop-ups, notifications etc and creation of links and nomenclatures - Social Media & Community Management: analyzing, planning & creation of new postings - Benchmarking: German & Swiss Market Studies - Content Localization, Translation and Transcreation French-German, English-German - Creation of briefs for Graphic Designers - CRM/ mobile CRM: creation of briefs, copy and programming of Newsletters & mobile Push Notifications Sarenza is a French e-Commerce company specializing in the online sale of shoes and accessories in Europe. Based in Paris, Sarenza offers a selection of different brands and styles. Sarenza delivers to 26 European countries and has opened several sites dedicated to certain countries including the UK, Spain, Italy, Germany, Sweden, Denmark, Poland and The Netherlands.
Key responsibilities: - International editorial Team - Social Media Management - Community management & platform monitoring - Trend research for UK market and reporting - Fashion picture editing with photoshop - Creating Facebook ads - Product copywriting - Community support: answering user questions, style suggestions, creating outfits - Testing & bug reporting in different browsers, operation systems, and apps With over 10 million monthly visits , around 8 million Facebook fans and over 3 million app downloads, stylefruits is the leading European style advice platform for fashion and home. stylefruits GmbH strives to combine online shopping with innovative social media features. Users benefit from the convenience of stress-free online shopping while also having the opportunity to exchange ideas about the latest fashion and living trends, find inspiration and get advice.
Fashion Marketing & Communications
Major: North American Studies (focus on American media & literature) Minor: media and cultural science, French & Italian