Marie Draxler

Marie Draxler

Social Media Strategist | Content Lead | CopywriterLondon, United Kingdom
+ Info


Vivian N
Mosele Mogwe Jansen
Sanica Lilette
Marie Draxler

Marie Draxler

Social Media Strategist | Content Lead | CopywriterLondon, United Kingdom
About me
Marketing & Communications Expert. As an experienced bilingual (English/ German) copywriter and content strategist with experience in various industries in-house and agency side, I am excited about building engaged communities through creative storytelling and communication strategies. I am a digital native with exceptional analytical, communication & organization skills and a sharp eye for detail, challenging myself to develop new content creation approaches for the mobile-first generation. Let's work together! I'd be happy to send over my PDF portfolio and samples of my work; just message me! (available to work in London or remote) Brands & projects I worked on include: Louis Vuitton, La Perla, Dior, Camper, Nike, MaxMara, Under Armour, HotelsinHeaven, Depop, Attire The Studio, Artemest, Hausera, At Home, Netigate, ALK Abello, Eventbrite, Land Rover, Kellogg's, Pringles, Walgreens, Weleda, Humanery Industry experience: (Luxury) Retail | Beauty | Hospitality | FMCG | Automobile | Tech | Medicine | Non-profit | Finance Core Skills: Strategy | ideation7 Copywriting | Editing | Localisation, translation & transcreation | Editorial planning, Content creation & SEO-Optimization | CRM& mobile CRM Management | Creative concept creation | Social Media Management | Community Management | Market research, traffic & competitor analysis | PR | Trend research & forecasting
  • Mulberry - Social
    Mulberry - SocialGlobal Social Media Manager - my work is featured on brand Instagram, Twitter, TikTok, Pinterest, YouTube & Facebook. As the Interim Social Media Manager, I managed the luxury brand's global social channels. *Social strategy and editorial calendar management for all social content across all platforms Social support for various campaign launches, including #MulberryxMiffy, #MulberryxPaulSmith and development of creative briefs for upcoming campaigns and product launches *working closely with
  • Burberry - Social
    Burberry - SocialSocial Content Copy – my work is used in third Party Paid Social campaigns. Campaigns include: Promotion of Burberry Her Perfume Festive Campaign 2021
  • Bombay Sapphire - Social
    Bombay Sapphire - SocialSocial Media Management & Ideation – my work is featured on brand Instagram, Pinterest, YouTube & Facebook. During my time at AMV BBDO I was working on Bombay Sapphire global, where I was in charge of creative ideation for the monthly editorial calendar, creating creative briefs for the designers and copywriting, as well as account management, day-to-day posting and monthly reporting.
  • Nike - Ask An Athlete
    Nike - Ask An AthleteSupported BMB on their Ask Our Athletes campaign working on the German copy for the website.
  • YunoJuno Feature: Freelancer of the Week
    YunoJuno Feature: Freelancer of the WeekThe lovely team over at YunoJuno have featured me as their Freelancer of the week and asked me what freelancing means to me! Here's the link to the original IG post: Read the caption and what I had to say here: ------- Each week we ask a member of the YunoJuno network to tell us why they went freelance.⁠ ⁠ ⁠ This is Marie (@mariedrax), Freelance Content Lead, Copywriter, & Social Media Manager, and this is what she has to say: "I’ve been working both
  • Pringles - Social Ideation & Copy
    Pringles - Social Ideation & CopySocial Content Creation – my work is featured on Pringles Instagram & Facebook. As the freelance Social Newsroom Editor at We Are Social my tasks included research on pop culture/trending topics on social and ideation of daily reactive content for the social channels for Pringles, Kellogg’s, and Krave. After finding a TikTok of a big German Twitch-Influencer talking about her favorite way to eat her Pringles (licking off the seasoning first), I had the idea to ask the community what type of ea
+ View all
Work history
    Social Media ManagerBowers & Wilkins
    London, United KingdomFreelance
    Humanery logo
    Humanery logo
    Content Strategy LeadHumanery
    London, United KingdomFreelance
+ Show more
  • Copywiting
  • Copywriting Editorial
  • Transcreation
  • Editorial Concepts
  • Communications Coordination
  • Social Media
  • Marketing Strategy
  • Fashion
  • Luxury Branding
    University for the Creative Arts logo
    University for the Creative Arts logo
    Master of ArtsUniversity for the Creative Arts
     - Epsom, United Kingdom
    Fashion Marketing & Communications
    Bachelor of Arts (BA) Ludwig Maximilians Universität
     - Munich, Germany
    Major: North American Studies (focus on American media & literature) Minor: media and cultural science, French & Italian