Marie Draxler

Marie Draxler

Content Lead | Copywriter | Social MediaLondon, United Kingdom
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Marie Draxler

Marie Draxler

Content Lead | Copywriter | Social MediaLondon, United Kingdom
About me
Marketing & Communications Expert. As an experienced bilingual (English/ German) copywriter and content strategist with experience in various industries in-house and agency side, I am excited about building engaged communities through creative storytelling and communication strategies. I am a digital native with exceptional analytical, communication & organization skills and a sharp eye for detail, challenging myself to develop new content creation approaches for the mobile-first generation. Let's work together! I'd be happy to send over my PDF portfolio and samples of my work; just message me! (available to work in London or remote) Brands & projects I worked on include: Louis Vuitton, La Perla, Dior, Camper, Nike, MaxMara, Under Armour, HotelsinHeaven, Depop, Attire The Studio, Artemest, Hausera, At Home, Netigate, ALK Abello, Eventbrite, Land Rover, Kellogg's, Pringles, Walgreens, Weleda, Humanery Industry experience: (Luxury) Retail | Beauty | Hospitality | FMCG | Automobile | Tech | Medicine | Non-profit | Finance Core Skills: Strategy | ideation7 Copywriting | Editing | Localisation, translation & transcreation | Editorial planning, Content creation & SEO-Optimization | CRM& mobile CRM Management | Creative concept creation | Social Media Management | Community Management | Market research, traffic & competitor analysis | PR | Trend research & forecasting
  • YunoJuno Feature: Freelancer of the Week
    YunoJuno Feature: Freelancer of the WeekThe lovely team over at YunoJuno have featured me as their Freelancer of the week and asked me what freelancing means to me! Here's the link to the original IG post: Read the caption and what I had to say here: ------- Each week we ask a member of the YunoJuno network to tell us why they went freelance.⁠ ⁠ ⁠ This is Marie (@mariedrax), Freelance Content Lead, Copywriter, & Social Media Manager, and this is what she has to say: "I’ve been working both
  • Pringles - Social Ideation & Copy
    Pringles - Social Ideation & CopySocial Content Creation – my work is featured on Pringles Instagram & Facebook. As the freelance Social Newsroom Editor at We Are Social my tasks included research on pop culture/trending topics on social and ideation of daily reactive content for the social channels for Pringles, Kellogg’s, and Krave. After finding a TikTok of a big German Twitch-Influencer talking about her favorite way to eat her Pringles (licking off the seasoning first), I had the idea to ask the community what type of ea
  • Hotels in Heaven - Editorial (US)
    Hotels in Heaven - Editorial (US)Content Creation – my work is featured on the website. - creation of editorial website content - in-depth descriptive hotel articles - on-point photography caption Hotels In Heaven is the leading Social Hotel Guide for affluent hedonists in search of effortless extravagance and comfort in top-of-the-line locations. Readers from around the world turn to Hotels In Heaven for its unique selection of luxury hotels and to find what they cannot find elsewhere.
  • Artemest - Editorial & Product Copy (US)
    Artemest - Editorial & Product Copy (US)Content Creation – my work is featured on the shop website. - creating on-point, creative and engaging product copy - localization & translation of fashion content - featured artisan campaigns include: Sigma L2, Opinion Ciatti, Pacini e Cappellini, Grand Tour by Vito Nesta
  • Sarenza - Social Media Copy (DE & CH)
    Sarenza - Social Media Copy (DE & CH)Here are some examples of Social Media posts I created for Sarenza Germany/Austria and Sarenza Switzerland
  • Sarenza - Editorial (DE)
    Sarenza - Editorial (DE)My work is featured on both Sarenza DE & Sarenza CHDE websites.
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Projects credited in
  • Marie Drachsler
    Marie DrachslerHere we were again, just the three of us enjoying a meal together. After months of endless shifts, working in the same company, on the same floor without even passing by each other's desks. Sleep, work and repeat - the same pattern day in and day out. We had forgotten what it is like to be individuals. Instead, we are lab rats, quietly slaving away the hours at minimum wage to pay for the shitty flat we hate anyway. Yet here we were again, just the three of us. Laughing and smiling. Finally fe
Work history
    Content LeadAlexandra
    London, United KingdomFreelance
    Humanery logo
    Humanery logo
    Content Strategy LeadHumanery
    London, United KingdomFreelance
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  • Copywiting
  • Copywriting Editorial
  • Transcreation
  • Editorial Concepts
  • Communications Coordination
  • Social Media
  • Marketing Strategy
  • Fashion
  • Luxury Branding
    University for the Creative Arts logo
    University for the Creative Arts logo
    Master of ArtsUniversity for the Creative Arts
     - Epsom, United Kingdom
    Fashion Marketing & Communications
    Bachelor of Arts (BA) Ludwig Maximilians Universität
     - Munich, Germany
    Major: North American Studies (focus on American media & literature) Minor: media and cultural science, French & Italian