Brief in a Tweet
Create an online film that strengthens Pringles association with summer and promotes the Pringles karaoke microphone giveaway.
The Idea
People shy away from signing in public but sing like no-one’s watching when they’re listening to music in their cars.
With this in mind, we took an ordinary taxi and transformed it in a way only Pringles could - into a rolling karaoke booth on wheels, complete with bright disco lights, loud sound system, plush red seats and even a shag carpet.
Next we let it loose on the streets of London and offered passengers a free journey in exchange for singing their hearts out to an irresistibly catchy tune.