Print | Everybody Can Speak the Language

How do you get South Africans to tune into an exclusively Afrikaans Television Channel? You publish print ads in English magazines that - when read aloud - convinces the reader that they can already speak Afrikaans. Agency: Promise Account Management: Carmen Botha Agency Art Director: Carel Christie Brand Representative: KykNet Leo Smit Creative Director: Sherinne Winderley Executive Creative Director: Marc Watson Copywriters: Sherinne Winderley, Denae Vorster, Jacques Cilliers Pendorings 2019: Craft Gold in Print Category Loeries 2019: Shortlist in Print Communication Category