Projects
- Print | Everybody Can Speak the LanguageHow do you get South Africans to tune into an exclusively Afrikaans Television Channel? You publish print ads in English magazines that - when read aloud - convinces the reader that they can already speak Afrikaans. Agency: Promise Account Management: Carmen Botha Agency Art Director: Carel Christie Brand Representative: KykNet Leo Smit Creative Director: Sherinne Winderley Executive Creative Director: Marc Watson Copywriters: Sherinne Winderley, Denae Vorster, Jacques Cilliers Pendorin
- Online Commercial | Short-Term InsuranceHow do you sell car, home, and household insurance in a way that doesn't bore the viewer? You tell a story that your target audience can relate to. Produced by The Rudeboy Collective, for Promise Group Copywriter: Jacques Cilliers Art Director: Antoinette Raman Business Unit Director: David Sutherland Producer: Cat Lindsay Director: Nadezna Radcore DOP: Rob Malpage Focus Puller: Johnny Papas DIT/VTO: Khyle Du Plessis Key Grip: Lawrence Mmatli Gaffer: Ryan Tucker Art Director: Chaldea O’S
- Television Commercial | PPS | "Sight"How do you sell an insurance product that covers you when the unthinkable happens? We told a heartfelt story. Shot on location in Durban KZN, South Africa Agency | Promise Group Business Unit Director | David Sutherland Creative Directors | Sherinne Winderley & Nic Kostouros Copywriter | Jacques Cilliers Art Director | Katia Dos Santos Client | PPS for Professionals (Insurance) Executive: Brand, Marketing & Communications | Ayanda Seboni The Rudeboy Collective Executive Producer | Ca
- Music Video | "Wêreld se Tyd"MK had their annual MVP (Music video project) in 2014. A band from Potchefstroom, Moses Metro Man received an MVP, which enables them to work with a production company and shoot a video with a big budget. On this project I was casting director, production manager and assistant director.
- Run Scrum Score"Run Scrum Score" is a short film on which I did art direction and set design on. It premiered in Seattle, WA as part NFFTY 2014 (the National Film Festival for Talented Youth) and stars Bouwer Bosch in the leading role. "Derrick (Bouwer Bosch) is a"part time professional rugby player" and his goal is to play for his local club. His game tactics are as obscure as his views on life."
- Brunch"BRUNCH" is a short film I worked on. It was screened in Seattle at as part of NFFTY (the National Film Festival for Talented Youth) and in Johannesburg, Potchefstroom and New York as part of the New York City PictureStart Awards. Here's a short synopsis, written by the director Vaughan Coetzee: "Emily and Philip are in a dysfunctional relationship. Philip struggles to stand up for himself because of Emily’s manipulative hold over him. One morning while enjoying his brunch Philip constructs a c
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Work history
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Senior CopywriterPromise Group
- Johannesburg, South AfricaFull Time
Above-the-line work across multiple clients in the financial services, liquor and investment sectors - including radio, television, print and digital.
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Digital DirectorLongevity Magazine
- Johannesburg, South AfricaFull Time
Editorial writing, producing various content types for all digital channels and reporting on the success of it. Managing content partnerships and implementing integrated campaigns. Liaising with sales team on revenue targets and pitching to clients.
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Skills
- Copywriting
- Social Media
- Podcasting
- Film
- Radio
- Journalism
- Copyediting
- Photography
- Style Direction
- Public Relations
Education
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BA (Hons) JournalismNorth-West University (SA)
- Potchefstroom, South Africa
My honours degree entailed media law, journalism in practice, research and submitting a dissertation on Journalism in apartheid South Africa.
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BachelorNorth-West University (SA)
- Potchefstroom, South Africa
BA (Communication)
A Bachelor of Arts degree, majoring in Communications, English and Art History.
Media Law, Research, Creative Writing, English and Corporate Communications were some of my most liked subjects.