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Processing Dogme 95

  • Amalia Aranguren
Processing Dogme 95 by Amalia Aranguren
Processing Dogme 95 by Amalia Aranguren
Processing Dogme 95 by Amalia Aranguren
Processing Dogme 95 by Amalia Aranguren

This publication consists of an extent analysis of contemporary graphic design and its superficiality. It also introduces the idea of ​transferring a work process created for the cinema to the graphic design industry. Dogme 95 is a manifesto written by Lars Von Trier and Thomas Vinterberg, in this manifesto we can find 10 rules which are imposed on the director. In this project I make a translation of these rules into graphic design and argument why this way of facing a project could benefit us as designers.  ​
My intention with this final representation (the photographs) is to create a practical example of everything Im against in this publication. Looking only at the photographs, without reading the text before-hand, one may think that this is an effective, attractive and visual design work, however, reading the text one will realize that I have made my project become everything which I rejecting in it. Focusing on the visuals and ornaments I ended up turning my project into something meaningless, empty. My decision for this result is based on seeking a reaction, I want to highlight that noise that I find within graphic design industry and turn it into something physical, a physical hindrance. Showing how easy it is to trivialize a meaningful piece of work when we let ourselves be carried away by that of a superficial character alone.
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Amalia Aranguren
Graphic Designer