PRODIGY

  • Aidan Smeaton
Prodigy is a fictional sportswear company that I was tasked to create a full corporate manual for. Taking inspiration from Crossfitters and their equipment i developed a strong, reliable brand feel for Prodigy. Prodigy's biggest competitors are Reebok & Nike so making sure their branding and advertising approach could compete at the same level was essential.
I had to create a full corporate manual which covered logo dimensions, stationery, products, signage and more. The overall branding is designed to resonate what Crossfit is all about, coming together as a community.