Aidan Smeaton
Available

Aidan Smeaton

Graphic Designer / IllustratorSheffield, United Kingdom
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julie machin
Nathalie Gordon
Kai Lutterodt
Aidan Smeaton
Available

Aidan Smeaton

Graphic Designer / IllustratorSheffield, United Kingdom
About me
I am a full time Graphic designer & Illustrator working within a Design agency in Sheffield. I am currently working on building my own portfolio of work outside my day job that consists mostly of Branding, Packaging and Illustration work.
Projects
  • PRODIGY
    PRODIGYProdigy is a fictional sportswear company that I was tasked to create a full corporate manual for. Taking inspiration from Crossfitters and their equipment i developed a strong, reliable brand feel for Prodigy. Prodigy's biggest competitors are Reebok & Nike so making sure their branding and advertising approach could compete at the same level was essential. I had to create a full corporate manual which covered logo dimensions, stationery, products, signage and more. The overall branding is des
  • PACT
    PACTThe Pact Challenge was to engage with current and new customers of Pact over Social Media. After noticing that Pact replies to the majority of their reviews it was clear they take theircustomers opinions seriously. So I came up with a way that Pact could engage with it's customers through their reviews whilst also gaining new ones. Creating a happy and cheerful campaign that coincides with the brand and feel of Pact only strengthens the advertisement.
  • MANCHESTER ROUGH GUIDE
    MANCHESTER ROUGH GUIDEThe Manchester Rough Guide is a component of the Rough Guide books. The task was to brand and create a guide to any city that Rough Guides hadn't covered enough. I wanted to give the impression of looking through a window at Manchester, revealing some hidden treasures lying around the city. I wanted to show the parts of Manchester that a ‘typical’ tourist or even a person who lives in Manchester might not know of. I aimed to make this guide very minimal, but having feature pages throughout with more information. By printing on newspaper it allows the reader to simply fold the guide up and carry it without it being too heavy.
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Skills
  • Adobe Creative Suite
  • Illustration
  • Branding
  • Graphic Design
  • Advertising
  • UI
  • Typography
  • Editorial
  • Logo Design
  • Wordpress
Education
    Ba (Hons) Graphic Design
     - Sheffield, United Kingdom
    Final Grade - 2:1 This final year has given me more opportunity to develop as a person and a design, I feel my skills have grown so much more in this past year than the years before, I have also had the opportunity to work on projects that have allowed me to learn new skills such as UI, Web Design and gain more skills within illustration. I have received high grades throughout the year and I believe I will graduate with a grade fitting for the work I have created.
    Foundation Degree Graphic Design
     - Sheffield, United Kingdom
    Final Grade - Merit. During my FD I began to hone my skills and also develop more on skills I already have such as; Developing with design software, learning to push boundaries, time-keeping.
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