Product & Packaging Design | Lee Stafford Limited Edition Paddle Brush

  • Leilani Hayward

Designing a print for a limited edition range of the bestselling Lee Stafford Smooth & Polish Paddle Brush. This project required a fast turnaround, for an opportunity within Boots stores Nationwide. The brief was to create a trend-led design to be featured on the Lee Stafford Paddle Brush as a limited edition range. Researching millennial and gen Z popular culture, I created an illustrative design that took inspiration from rebellious retro/punk style stickers and translated into a contemporary design that expressed 'femme power' and individuality. The brush design was taken across the packaging, using a variation of the existing colours to create a point of difference on shelf and enhancing standout. Produced and launched in April 2020.