A mashup of campaigns produced in 2014. Namely:
Portfolio of Clients & Brands:
LUFTHANSA :- #inspiredby
This global campaign aims to not only reconnect the brand with a lost generation of younger travellers, but reignite the passion and pride of Lufthansa's staff.
www.lufthansa.com/inspiredby
PHILIPS SOUND:- YOU NEED TO HEAR THIS (in Collaboration with Noisey)
"You Need to Hear This" is a global, collaborative project between Philips, Noisey and Ogilvy -The project champions emerging musical talent, and explores innovation in sound through a variety of media and platforms including an editorial hub, videos, events, micro-sites, ATL, strategic social seeding & marketing activation. The project aims to promote Philips sound as a lifestyle brand, building credibility with a younger audience of urban tastemakers.
www.youneedtohearthis.com
Key achievements:
Lufthansa: - 65% margin
• Delivered 20 videos shot around the world in 2 months : Locations included Germany, Orlando, Oregon, Sao Paolo, Tokyo, Hawaii, Madrid.
Philips:- 57% Margin
• Managed the delivery of 6 x events, 6 videos, and more than 100 written editorial pieces in 4 months (in tandem with Lufthansa).