PROGRAMMA® AT CONTEMPORARY CLUSTER: BRAND SHOWCASE

On the 16th of February 2019, Contemporary Cluster always moving around the notion of the interplay among disciplines and supporting the younger creative generations is happy to host and showcase for one night only a young roman made fashion creative PROGRAMMA®. PROGRAMMA® is an artisan product entirely designed and produced in Italy, his design is characterized by traditional craftsmanship, tailoring details and modern creative process. The philosophy of the brand is very sensitive towards the ethical aspect within the fashion industry, using sustainability in every aspect of his work from fabric sourcing to textile innovation and fair paid job within the clothing factory. PROGRAMMA® is defined as a continuous flow of ideas that is channeled from the decision-making process likening the brand with a code, a language which is written by its intrinsic nature. During this show we are presenting the brand to the Italian audience by showcasing through a fashion installation some of the current and upcoming projects and products that the brand is working on. Having acquired stockists in Berlin and Japan; PROGRAMMA is doing small but strong steps into the industry with a strong character and a lot of will to create and innovate. With clean cut lines, simple colors and focused on every details during the making process, the brand aims to give to the young fashion market a product of street-wear however retaining its classic and minimal character and identity. Inspired by the individual as a complete and full grown personality, the brand makes clothes which fit and become the person. Wearing a PROGRAMMA® trench coat or any collection garment for the matter is not a mere choice of clothing. It is a piece which depicts the personality, mood and aesthetic of the individual. We invite you to meet the brand and the man behind it and experience a young creative’s vision through the conceptual creative space of Contemporary Cluster.