Join The–Dots

Project Jacquard

An integrated campaign launching the world's first interactive textile.

In 2015 ATAP, Google’s Advanced Technology and Projects group, pioneered a new way to invisibly weave technology into any fabric, meaning everyday clothes could be transformed into interactive surfaces. 
We launched this innovative raw material and platform in a way that would bring two very distinct and disparate audiences together, fashion designers and developers. We utilised a variety of media: film; posters; exhibition; interactive demos; responsive digital sites; and an event to inspire them to come together and use the Jacquard platform to create the connected, touch-sensitive clothing of the future.
My Role
Originator of creative ideas for the installation and brand identity, including responsibility for the specification and execution of the installation. I storyboarded and appointed the director for the launch film, as well as supported with design on the website and posters.
Key Results
- Trended nationally in US on Twitter on day of launch (I/O 2015) - Reached over 34.9 Million people through fashion & tech press - 500,000 launch film views within the first week - Generated hundreds of applications from partners, brands, fashion labels, developers to partner with the project - Tim O’Reilly Tweeted: “Maybe my favorite thing yet at #GoogleIO2015

Team
Creative Agency: Google Creative Labs Client: Google ATAP ECD: Steve Vranakis Creative Lead: David Bruno Creative / Designer: Jack Beverage Designer: Hana Tanimura Technical Lead: Joao Wilbert Technical developer: Zebedee Pederson Team Lead: Peter Semple Film Director: Cale Glendening

Credits

Jack Beveridge

  • Message

Join our Pro Plan to message Jack

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Multi-Disciplinary Creative
  •  

Project Tags

  • Multimedia
  • fashion tech

Share your new project