Jack Beveridge is a 25 year old, award winning multi-disciplinary creative specialising in design and communication — currently working at Google Creative Labs, EMEA.
His work spans from art, product & furniture, installation & exhibition, branding, print and interactive, to digital and integrated. His passion lies in work that intersects the physical and digital worlds. Having only graduated in 2014, Jack has already created a large body of professional work for some of the largest and most influential brands, alongside his more experimental personal projects. His work has been awarded at D&AD, Cannes, The One Show, Clio Awards and Design Week, as well as being featured in international press. Jack has been named a ‘Future designer to watch’ by Design Council, Creative Bloq, Design Week, Cream, and more recently as an Art Directors Club ‘Young Gun’ .
Projects
- Project JacquardAn integrated campaign launching the world's first interactive textile. In 2015 ATAP, Google’s Advanced Technology and Projects group, pioneered a new way to invisibly weave technology into any fabric, meaning everyday clothes could be transformed into interactive surfaces. We launched this innovative raw material and platform in a way that would bring two very distinct and disparate audiences together, fashion designers and developers. We utilised a variety of media: film; posters; exhibition;
- The Pocket BookA book re-designed for the back pocket. ‘The Pocket Book’ plays on our behaviour and relationship with books. It was designed and perfectly molded to fit into one’s back pocket. The book was designed in response to a brief from Swiss Bookbinders, Bubu, who wanted a way of demonstrating the creative possibilities within bookbinding. My approach was to look at how we use and interact with books, and how they sit within our environment. I then turned everyday behaviours into a new design solution.
- Random DanceA brand identity that deconstructs Wayne McGregor's principles of dance. World renowned choreographer, Wayne McGregor wanted a way to teach his method of dance within schools, and beyond. We helped devise a set of 12 choreographic principles that communicated his methodology in a simple and approachable way. We developed a brand language, a toolkit and an exhibition that bought those principles to life, and encouraged people to deconstruct the way that they think about movement. The typographic solution moved away from generic photographs of dancers, and allowed his key principles to be illustrated, broken down, and rearranged into infinitely variable sets of patterns, forming a perfect metaphor for McGregor’s idea of unrestricted movement.
- More SpaceAn integrated campaign that shows people what it feels like to have more space. As part of the D&AD Student Awards, The National Trust set the challenge of reconnecting people who live in a city, with nature. With over 600,000 acres, the National Trust owned more land than anyone else in the UK, so as a brand they had one thing people in cities lacked - space. The campaign avoided the generic pictures of landscapes and trees, and instead built upon a human truth that people in a city could relate to - everyone in a city needs more space. A simple green ring gave people more space in the real world, print, ambient, and digital media - all pointing towards a site that connected people to their perfect National Trust location. Awarded: D&AD Student Awards - Yellow Pencil (Advertising Category), 2014.
- Children's ChairsA furniture experiment that showcases the imagination of children. ‘Children’s Chairs’ was a personal project that brought the imagination of kids to life, by turning their whimsical chair drawings into real life furniture. Whilst at university a friend and I conducted an experiment in which a class of 7-8 year olds were given a piece of paper with the words, ‘please draw a chair’. After a couple of hours and a lot of broken crayons, the children had designed their dream chair. With an overwhelming selection of amazing designs, we set ourselves the challenge of building two of our favorites. We eventually gave the chairs back to the kids as a memento of their brilliance. Collaborator: Joshua Lake
- Assembly of YouthA digital installation that gives disadvantaged children a voice. ‘Assembly of Youth’ was a digital installation that brought the voices of children from all over the world to the heart of United Nations Headquarters in New York. It was installed for the General Assembly, on the 25th of September 2015, bringing children’s hopes and needs to the attention of world leaders as they convened to discuss a set of new universal targets. A series of thought- provoking questions was sent to a network of children in developing countries - enabling them to respond for free, from any type of device, so that their messages would appear in the UN headquarters in New York.
Projects credited in
- Google: Find That Thing‘Find that thing’ is a campaign focused on getting Gen Z (18-24’s) excited by the magic of searching with visuals “I had the pleasure of working with Daisy at the Creative Lab on a youth marketing campaign for Search. Daisy’s intuitive understanding of youth culture, her never-ending network of contacts, and her truly multidisciplinary creative skillset meant that she was an invaluable member of the team. Daisy touched every part of the project - from the concept dev to film editing, casting to
- October 2018 (applications closed)Calling all visual communicators, creatives, idea makers, designers (of all sorts!) and storytellers, this one is for you. We're looking for 30 passionate, diverse and talented folk to join us at this Portfolio Masterclass at Google. We are interested in hearing from people who are innovative and use their skills to tell stories. Whether you want to kickstart your career, show your ideas or step up to a fresh new position, this masterclass could be your stepping stone. Apply here before Monday 260
Work history
Google 5 (Google Creative Labs) Google
London, United KingdomFull Time
Creative InternWolff Olins
- London, United KingdomInternship
Education
Bachelor Graphic Design (1st Class)
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Foundation Fine Art
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Awards
"Young Gun"
30 Under 30 for Personal AchievementYellow PencilD&AD
For Digital Design / Digital Installations
Project: The Assembly of Youth
Agency: Google+ Show more