This is promotion advertisement to improve DAISO brand image for 24 seconds. We wanted to appeal to the younger generation with 'Young and Sensitive DAISO', escaping the existing brand image that was centered on 'low price'.
We created each scene by utilizing products of DAISO and used stop motion skill. Through various colors and vibrant movements. We tried to express the pleasure of using DAISO's sensuous objects. After uploading this video to SNS, my team was asked to make it a real advertisement from Daiso.