PROPER Social Media Campaigns

Research has shown that many younger people are the largest proportion of people who don’t turn up to vote in the UK because they aren’t registered. We wanted to raise awareness as a business of the importance of young people’s engagement with politics, and encourage young people to register before the election day. Concept The idea behind ‘snack break well spent’ is that it is recovered time spent wisely, when you would normally be eating a snack. Similarly to World Mental Health Day, the idea behind this content was to compare the time it takes to register to vote with the time it takes to eat a snack, in turn making the idea of registering more accessible to young people. Solution A short video for the Vote for Your Future Campaign to go on PROPER’s instagram feed, educating and outlining the steps that need to be taken in order to register to vote.