Lucy Harper

Lucy Harper

Designer & Creative StrategistLondon, United Kingdom
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Lucy Harper

Lucy Harper

Designer & Creative StrategistLondon, United Kingdom
About me
I'm a designer and creative strategist. I use curiosity to solve elusive problems and connect people to the world in joyful ways.
Projects
  • Letters In Isolation
    Letters In IsolationA self initiated project during lockdown 1.0 as a way of staying motivated and connecting with more people. More info here: www.lucyalexandraharper.co.uk/projects/letters-in-isolation
  • Stratford Town Centre Engagement Strategy
    Stratford Town Centre Engagement StrategyThe Thomas.Matthews team was approached to, ‘Make Stratford town centre more welcoming’ through the delivery of a design strategy to help raise the profile of the local businesses and cultural offer. These shopfront murals were one of a variety of deliverables. The words relate to the shops below, encouraging passers by to connect to their surroundings and go in the local shops. I was the project lead on this for design, content and creative strategy.
  • B-Corp Month Campaign – PROPER
    B-Corp Month Campaign – PROPERAll B-Corp certified businesses celebrate B-Corp month each year to celebrate and spread the word about what being a B-Corp means and how to become certified. It can become a layered and complex communications piece as each company becomes certified for different aspects of their business with varying scores. Concept The problem that most businesses face is that no one knows what a B-Corp is, meaning this campaign needed to break down what it meant for PROPER in very tangible ways. We establis
  • World Mental Health Day - PROPER Social Media post
    World Mental Health Day - PROPER Social Media postAs Mental Health First Aider I was asked to think about content to be shared on the PROPER instagram feed, encouraging followers to take some time for themselves. Concept As a snack brand PROPER is often encouraging and enabling ‘snack breaks’ to occur at different points during the day. For WMH day we wanted to encourage people to use their snack break as a mini meditation session for their mind, instead of mindlessly eating for 5 mins. Solution A short animated video for the instagram feed
  • Stratford Creative Wayfinding
    Stratford Creative WayfindingStratford is well know for the 2012 Olympics and the arrival of Westfield shopping centre. However, there is a lot more to the area that the council and the business and development district wanted to inform visitors about. This wayfinding scheme helped point people in new directions as part of the community engagement project. I was the project lead on this whilst working at Thomas.Matthews.
  • PROPER Social Media Campaigns
    PROPER Social Media CampaignsResearch has shown that many younger people are the largest proportion of people who don’t turn up to vote in the UK because they aren’t registered. We wanted to raise awareness as a business of the importance of young people’s engagement with politics, and encourage young people to register before the election day. Concept The idea behind ‘snack break well spent’ is that it is recovered time spent wisely, when you would normally be eating a snack. Similarly to World Mental Health Day, the idea
Projects credited in
  • The Gift of Giving
    The Gift of GivingA pop-up charity shop for the Southbank's Winter Festival, in collaboration with mental health charity Mind.
Work history
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    Freelance CreativeLucy Alexandra Harper
    London, United KingdomFreelance
    I'm an independent designer & creative strategist for private clients and design studios. Experience — Adobe, Guildhall School of Music and Drama, The Experience Business, British Exploring Society, The Do Lectures, Southbank Centre
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    DesignerPROPERCORN
     - London, United KingdomFull Time
    This role's focus was on idea generation and conceptual thinking, bringing all marketing material to life in new and exciting ways. Projects included re-thinking how sell-ins work with buyers, creating mind blowing experiences for customers and contributing to the creative company culture through mental health awareness and wellbeing.
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Skills
  • Design
  • Brand Strategy
  • Creative Strategy
  • Concept Creation
  • Idea Generation
  • Adobe Creative Suite
  • Illustration
Education
    Bath Spa School of Art logo
    Bath Spa School of Art logo
    BA Graphic CommunicationBath Spa School of Art
     - Bath, United Kingdom
    1st Class Degree in Graphic Communication with modules in illustration, typography, graphic design and photography.
    Kingston School of Art logo
    Kingston School of Art logo
    Art and Design FoundationKingston School of Art
     - Kingston upon Thames, United Kingdom
    Merit with a focus in Graphic Design.