Projects
- Stratford Town Centre Engagement StrategyThe Thomas.Matthews team was approached to, ‘Make Stratford town centre more welcoming’ through the delivery of a design strategy to help raise the profile of the local businesses and cultural offer. These shopfront murals were one of a variety of deliverables. The words relate to the shops below, encouraging passers by to connect to their surroundings and go in the local shops. I was the project lead on this for design, content and creative strategy.
- B-Corp Month Campaign – PROPERAll B-Corp certified businesses celebrate B-Corp month each year to celebrate and spread the word about what being a B-Corp means and how to become certified. It can become a layered and complex communications piece as each company becomes certified for different aspects of their business with varying scores. Concept The problem that most businesses face is that no one knows what a B-Corp is, meaning this campaign needed to break down what it meant for PROPER in very tangible ways. We establis
- World Mental Health Day - PROPER Social Media postAs Mental Health First Aider I was asked to think about content to be shared on the PROPER instagram feed, encouraging followers to take some time for themselves. Concept As a snack brand PROPER is often encouraging and enabling ‘snack breaks’ to occur at different points during the day. For WMH day we wanted to encourage people to use their snack break as a mini meditation session for their mind, instead of mindlessly eating for 5 mins. Solution A short animated video for the instagram feed
- Stratford Creative WayfindingStratford is well know for the 2012 Olympics and the arrival of Westfield shopping centre. However, there is a lot more to the area that the council and the business and development district wanted to inform visitors about. This wayfinding scheme helped point people in new directions as part of the community engagement project. I was the project lead on this whilst working at Thomas.Matthews.
- PROPER Social Media CampaignsResearch has shown that many younger people are the largest proportion of people who don’t turn up to vote in the UK because they aren’t registered. We wanted to raise awareness as a business of the importance of young people’s engagement with politics, and encourage young people to register before the election day. Concept The idea behind ‘snack break well spent’ is that it is recovered time spent wisely, when you would normally be eating a snack. Similarly to World Mental Health Day, the idea
Work history
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Freelance CreativeLucy Alexandra Harper
London, United KingdomFreelance
I'm an independent designer & creative strategist for private clients and design studios.
Experience — Adobe, Guildhall School of Music and Drama, The Experience Business, British Exploring Society, The Do Lectures, Southbank Centre
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DesignerPROPERCORN
- London, United KingdomFull Time
This role's focus was on idea generation and conceptual thinking, bringing all marketing material to life in new and exciting ways. Projects included re-thinking how sell-ins work with buyers, creating mind blowing experiences for customers and contributing to the creative company culture through mental health awareness and wellbeing.
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Skills
- Design
- Brand Strategy
- Creative Strategy
- Concept Creation
- Idea Generation
- Adobe Creative Suite
- Illustration
Education
BA Graphic CommunicationBath Spa School of Art
- Bath, United Kingdom
1st Class Degree in Graphic Communication with modules in illustration, typography, graphic design and photography.
Art and Design FoundationKingston School of Art
- Kingston upon Thames, United Kingdom
Merit with a focus in Graphic Design.