World Mental Health Day - PROPER Social Media post

  • Lucy Harper
  • Ellis Newlove

As Mental Health First Aider I was asked to think about content to be shared on the PROPER instagram feed, encouraging followers to take some time for themselves. Concept As a snack brand PROPER is often encouraging and enabling ‘snack breaks’ to occur at different points during the day. For WMH day we wanted to encourage people to use their snack break as a mini meditation session for their mind, instead of mindlessly eating for 5 mins. Solution A short animated video for the instagram feed, using the product to spread a positive message about mental health and it's importance during a busy day in the office.