Prototyping new brand services

SOU is a winning-award sustainable and multi-category brand with 42 products | Body care, hair care and skin cleansing Launched in 2013 in the Brazilian market, has the packaging concept using 75% less plastic than traditional cosmetics packaging and 50% less CO2 emissions than the market’s average. In 2016 the brand was seeking new channels to fill the gaps of perception due to direct sale business and looking to expand the brand and value proposition. SOU wanted to become a day-to-day allied brand, providing life-changing services and experiences for consumers. Therefore we created a strategy to amplify the proposal of the brand and deliver the message through prototyping new services that build a relationship with customers: - Convenience on your way - I led the development and launch of the Brand experience of selling SOU through Vending Machines. The project lasted for 3 months in Sao Paulo and Salvador and was located at strategic points, such as tubes, universities malls and airport. - Convenience in your hand - I led the concept, business development and launch of the Subscription service where the consumer could get a personalized box of hair care, body care, and skin cleansing delivered at their home with the frequency as they need. To create a 360 strategy we also delivered content creation to Social Media: Youtube and Instagram.