About me
Hi,
I'm an Innovation Strategist professional, with broad 7 years of experience working from client to agencies-side and passionate about studying society.
Starting my career as a researcher on corporate sustainability and acquired significant experience during 4 years at Natura Cosmetics, owner of The Body Shop, Avon and Aesop and also a sustainable B Corp company, made a great impact on the way I face challenges and propose solutions. I believe that brands can be more responsible and more relevant by creating human-centred strategies.
In 2018 I decided to take a break in my career in global companies and move to Dublin, where I got the chance to meet amazing social entrepreneurs and due to the demand, I started providing consultancy as a Brand and Strategy specialist, helping them to build and structure their projects.
This year I decided to make London my home-base and re-started my career path, taking advantage of my broad business understanding. Since then, I already helped Global brands, expanding my experience now to Laundry and Alcohol Industry, delivering meaningful innovative solutions and powerful insights.
- launched over 14 new products (FMCG)
- 4 new services in global markets (OOH and Online services)
- Rebranding a multi-category global brand with revenue of £295 million
- Creative ideation and strategy development of eco-fashion e-commerce for UK and Brazil market
- Insight mining research for a global positioning
Projects
- Increasing the portfolio of a sustainable brandSOU is a winning-award sustainable and multi-category brand with 42 products | Body care, hair care and skin cleansing Launched in 2013 in the Brazilian market, has the packaging concept using 75% less plastic than traditional cosmetics packaging and 50% less CO2 emissions than the market’s average. In 2016 the brand was seeking new channels to fill the gaps of perception due to direct sale business and looking to expand the brand and value proposition. SOU wanted to become a day-to-day allie
- Prototyping new brand servicesSOU is a winning-award sustainable and multi-category brand with 42 products | Body care, hair care and skin cleansing Launched in 2013 in the Brazilian market, has the packaging concept using 75% less plastic than traditional cosmetics packaging and 50% less CO2 emissions than the market’s average. In 2016 the brand was seeking new channels to fill the gaps of perception due to direct sale business and looking to expand the brand and value proposition. SOU wanted to become a day-to-day allie
- Relaunching a Global Brand with revenue of £295 millionActed as Marketing & Innovation Manager in the redesign of the whole expression and the messaging framework, delivering a new Toolkit for the global brand strategy. Led the project that repacked and relaunched the whole portfolio (49 products) of the multicategory brand, as well as launched the first body lotion spray, with eco-technology of Latin America. Guided the Design Agency Tátil and an In-house agency to change the expression of the portfolio organization, highlighting the functional
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Work history
Brand StrategistAdjust Your Set
London, United KingdomFreelance
• Creative ideation and development of an eco-fashion e-commerce for UK and Brazil market
• Research, insight and concept development
• Brand strategy and Portuguese copyright for concept development and comms
T
T
Brand ConsultantTurbante-se
Dublin, IrelandFreelance
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Skills
- Brand Building
- Brand Creative Strategy
- Product Innovation
- Product Development
- Brand Marketing
- Brand Strategy
- FMCG Branding
- FMCG
- Creative Stragegy
- Fashion