PUMA CELL Endura – Creative Direction

Campaign creative, direction and production for PUMA to reintroduce the CELL Endura on its 20th anniversary. We bathed the Endura in an ominous green hue pulled from the original CELL branding and slowly revealed the product in more detail in the build-up to it’s relaunch. In reference to the unique hexagon structure found within the PUMA CELL air unit, we framed the retro sneaker as quite literally stepping back into the spotlight.