PUMA Cell SS19 — Creative Direction
Campaign creative, direction and production for PUMA CELL’s SS19 footwear and apparel collection, anchored on the notion of ‘Duality’. The narrative explored the idea of a product enhancing how we experience and navigate our environment – whilst simultaneously, it is the individual that breathes life and personality into the product.
To reflect this symbiotic relationship, we travelled to Hong Kong – a location that balances one of the most densely populated cities on Earth alongside the peaceful, calmness of nature.
We captured this environment using the dual perspective of two distinctly different yet connected stories. These stories launched CELL into PUMA’s global retail locations and across their social channels for SS19.
Project Tags
Companies
Puma
- Fashion and Textiles