Puma - Global Sales campaign

Commissioned by Puma US, we were briefed to create a global campaign to promote key events on the retail calendar. Four briefs in one, the creative had to be adaptable to work across the Holidays season, Generic Sale, Black Friday and Cyber Monday. Simplicity and immediacy required, the modular system we designed employs iconography and colour changes to clearly identity each campaign to a global audience. In collaboration with Neighbour we created and produced a full toolkit of assets for the internal teams to work with across all consumer touch-points.