Puma Here We Can Be

London and Paris based activation listening party to launch the new Puma Mayze Stack in partnership with JD Sports. Elevating the voices of young women tackling the modern day pressures in the era of social media. The PUMA Mayze Stack campaign ‘Here. We can be’, aims to give them a platform, literally and figuratively, to be themselves, as they are. A series of content used through the activations to reinforce the ideology with a low fi editorial visual aesthetic.