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Projects

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  ClarksThe Elephant Room and Clarks' "One Month Mentors" programmes sees aspiring creatives paired up with senior mentors to promote diversity within the industry. To celebrate the mentees and showcase Clark's contribution to the mentorship an end of programme shoot generates content to tell the stories of each mentee's experience on social media.
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  The Elephant Room x Clarks - One Month MentorsIdentity for mentoring program One Month Mentors. The program works towards championing the next generation of creatives in collaboration with Clarks. Social assets are designed to promote and tell the stories of the participants bringing the online course to life and growing with each cohort. Break the Bias represented International Women's Day and saw the programme evolve into an all day speakers event at Samasung KX London in Coal Drops Yards. A simple graphic visual language was developed to
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  Barbican - At The BarbsCampaign brand identity design for Barbican's new 5 part podcast series 'At The Barbs'. Working with illustrators to make irreverent caricatures of the host and guests using a contrasting visual language of the monochrome Brutalist modernist building with the vibrant fluid characters. As the podcast aimed to bring new perspectives on art and culture, a fluid liquid-esque lock up was designed as well as a secondary fluid element, used within Barbican’s new brand refresh where the lock up is slice
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  Puma Here We Can BeLondon and Paris based activation listening party to launch the new Puma Mayze Stack in partnership with JD Sports. Elevating the voices of young women tackling the modern day pressures in the era of social media. The PUMA Mayze Stack campaign ‘Here. We can be’, aims to give them a platform, literally and figuratively, to be themselves, as they are. A series of content used through the activations to reinforce the ideology with a low fi editorial visual aesthetic.
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  Converse Create Next - The Last Light OnAs part of the Converse Create Next series 5 film makers were chosen & mentored in collaboration with John Boyega to support the next generation of creative talent. The Last Light On narrative was conceived to tell the story of creation amongst our filmmakers. The campaign identity included the London cityscape as well as locations around the city. A cinematic visual language with credit titles became the messaging for campaign assets online, instore and OOH.
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  Pinterest BlAck To ZCampaign brand identity design for Pinterest to amplify the representation of black creators. An A-Z directory was proposed accompanied by an energetic campaign visuals. I designed a bespoke display typeface with each letter representing a creator and a chosen word to tell their stories of inspiration. To further build on the dynamic visual storytelling collages and curated imagery were used with the letterforms resulting in a rich vibrant campaign identity used on platform, OOH and a launch exh

Projects credited in

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  Irene Agbontaen and Pinterest UK Present Black to ZLaunching the definitive guide to Black creativity with the Black to z exhibition which saw 100+ media and influencers in attendance.

Work history

Design DirectorThe Elephant Room
Mar 2019United KingdomFull Time