Pinterest BlAck To Z

Campaign brand identity design for Pinterest to amplify the representation of black creators. An A-Z directory was proposed accompanied by an energetic campaign visuals. I designed a bespoke display typeface with each letter representing a creator and a chosen word to tell their stories of inspiration. To further build on the dynamic visual storytelling collages and curated imagery were used with the letterforms resulting in a rich vibrant campaign identity used on platform, OOH and a launch exhibition. The camapign was enriched further by the creative support and ambassadorship of Irene Agbontaen and has reached 1.63M followers.