Branding & Marketing
PUMA Olympic 2016 wearable technology
The PUMA project brief was to create a new capsule collection for the 2016 Olympic team. The collection had to include wearable technology as part of the trend-forecasting component.
The team selected was the Jamaican Olympic team, as a group we created new trainers featuring wearable technology, and outfit created in the Jamaican colors and using Under Armor technology.
Key elements of this project are;
Branding
Collaboration
Marketing
PR
Trend Forecasting
The final outcome consisted of a press release, designs for collection and PR campaign with re-branding of PUMA Olympic collection.
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