Puma x Footlocker

Working collaboratively with Art Director Lee Leong, I designed and animated a visual style for a series of videos to be featured across Footlocker's social channels in collaboration with PUMA. Working within the overarching concept: 'California in the streets', I experimented with surrealism, typography and digital collage to create a mood that promoted PUMA's new mermaid sneaker. (All assets were created as mock ups for a pitch so not all artwork went live).