PUMA x Klarna – Campaign

This is an always-on campaign between PUMA and Klarna bringing the two brand’s propositions to life. PUMA’s "Forever Faster" recognises individuality, challenges convention, and takes risks through bravery, confidence, determination, and joy. Klarna’s "Smoooth Shopping" elevates the shopping and banking experience by promising flexible, safe payments and seamless, inspired shopping. The big idea here is that to truly perform in sports you have to live in the moment. And Klarna enables you to focus on the task you have at hand right in this very moment so you can pay with calm later. The concept is taking that joyful, performance-driven spirit out of the sports arena and bringing it to the everyday and  you to "Play Your Way". There’s an element of creativity, imagination and resourcefulness in how the models approach their daily tasks. It’s not about winning, but it’s about having fun and releasing your inner child. We’re turning every potentially mundane activity into a playful performance that shows our heroes pushing themselves to get the most out of every moment. A full in-house production creatively conceived, driven and owned by myself and the studio at Klarna. Photography: Luca Grottoli Video: Andreas Almkvist Styling: Liselotte Bramstång Set Design: Andree du Preez Hair + Makeup: Nombuso Ngcoobo