Purr-fect Christmas Pop-up - Fortnum & Mason

  • Luis Donegan-Brown

When we brought the Fortnum’s ‘Cat’ to life for the Lord Mayor’s Show, we had no idea it would go on to become as popular with the client as it did with the F&M customer. So much so a two-week Christmas pop-up was imagined and installed within a vacant retail unit at The Royal Exchange. The concept told the story of two cats at home, indulging in Fortnum’s champagne and truffles, along with other ‘Hamper’ products available to purchase online or in-store from the new Fortnum & Mason store, also situated within The Royal Exchange. We re-deployed the Eau de Nil bus to tour the square mile, emblazoned with a call to action on large format LED screens. The pop-up achieved various ‘pic of the day’ coverage, along with an uplift on champagne & truffle gift box sales. *Featured In The Telegraph - Best Christmas Food & Drink Pop-ups*